We are delighted to continue our long-term partnership with Plymouth Gin, with the launch of our second limited edition gin bottle!
Inspired by the sea and our innovative seagrass conservation work, the blue-tinted bottle, features swirling leaves of seagrass. The colour is baked into the glass and both the label and bottle are both made using recycled and 100% recyclable materials. For every one of these brand-new limited-edition bottles sold, Plymouth Gin will donate £1 to our Blue Meadows Project!
Blue Meadows is a holistic approach to seagrass protection, regeneration and restoration at scale. The goal is to protect the seagrass we already have, and over the longer-term restore the seagrass we have lost.
“This new limited-edition bottle is the most recent step in Plymouth Gin’s three-year partnership with the OCT with both organisations situated amongst the stunning scenery of the South West coast. The Plymouth Gin distillery has its home on Plymouth harbour, at the heart of the local community, and, like gin is to tonic, its story is anchored in the benefits of the surrounding sea.“
Ian Peart, Commercial Director for Pernod Ricard UK
Seagrass is one of the most valuable and biodiverse habitats on the planet, providing multiple benefits to the environment. Seagrass meadows absorb and store vast amounts of carbon, absorbing it up to 35x more efficiently than tropical rainforests. Seagrass allows biodiversity to flourish, a single hectare can support 80,000 fish and 100 million small invertebrates. The underwater meadows are also a home for rare and endangered species, like seahorses and stalked jellyfish, and provide nurseries for commercially important fish, ensuring food security and supporting local economies.
“Our long-term partnership with Plymouth Gin has allowed us to drive awareness of the importance of a healthy ocean by supporting our work, centred around people taking positive action. With every sip we’re raising a glass to protect our Ocean and marine life, and together, we will be able to achieve our vision of a healthy, thriving Ocean.“
Roger Maslin, CEO of the Ocean Conservation Trust
Plymouth Gin’s distillery, The Black Friars distillery, is entirely powered by hydroelectricity, and all botanicals that make up the gin recipes are recycled. The Visitor Centre has also removed 100% of single use plastic products, and all cocktail garnishes are transformed into green energy.
The Plymouth Gin Sealife Edition Limited Edition will launch on Amazon from Wednesday 17th April, before rolling out across all major grocers including Tesco, Sainsbury’s, Morrisons, Asda and Waitrose, as well as SPAR later this year.