At the Ocean Conservation Trust, it is our belief that increasing Ocean Literacy is key to inspiring positive, pro-Ocean behaviour change.
Ocean Literacy began in the United States in the early 2000s, and is now an international movement championed by the Ocean Conservation Trust.
Ocean literacy can be defined very simply as an understanding of the Ocean’s influence on you and your influence on the Ocean. Someone who is ‘Ocean Literate’ can communicate about the Ocean in a meaningful way and is therefore able, and more likely, to make informed and responsible decisions regarding the Ocean and its resources.
Evidence points to the fact that most of us live our lives blissfully unaware of the impact our daily actions on the Ocean’s health, or how the Ocean’s health, in turn, impacts upon our daily lives. The global Ocean Literacy movement seeks to help citizens become more literate via programmes of education and engagement with the Ocean. Ocean literacy is based on seven key principles and all of them are designed with Ocean Literacy principles at their core.