We’re pleased to announce we’ve launched our #thinkOcean Challenge ahead of the summer holidays to help people learn how their personality can save the Ocean! (Or at least have a positive impact on it)

Take our fun quiz and find out your #thinkOcean personality, which shoal will you roll with?

The quick fun eight-question quiz will reveal how you understand and view the Ocean. Based on your answers and our super high tech bit of coding wizardry magic, you’ll be given a #thinkocean personality, categories include, Head, Heart, Hands or New Starter.  

What is #thinkOcean?

#thinkocean is a movement created to encourage everyone to think about their impact on the Ocean throughout the day and make choices with the Ocean in mind. If more people #thinkocean, we can kick-start a wave of positive action that will protect our planet’s future.

People often ask us “What can I do to help the Ocean?”, and our answer is “it depends on what kind of person you are”. That’s why we’ve come up with the #thinkocean challenge. A fun, quick quiz so for you to find out how you #thinkocean, and then how you can make some small changes for a big impact.

Why a quiz?

By understanding how someone thinks and feels about the Ocean, we will then offer optimistic actions that are specific to the different personality types, offering inspiration to people to connect with the Ocean and suggesting ways to protect it.

The #thinkOcean Challenge is a fun way to help people understand how their personality type can lead to important pro-Ocean behaviours. Each pro-Ocean habit that is recommended can be carried out during day-to-day life and directly benefits the Ocean.  

“Learning how someone interacts with and thinks about the Ocean is crucially important in understanding how that individual can get involved in Ocean conservation. The #ThinkOcean challenge targets young people’s strengths and encourages them to use their natural abilities for good.”

OCT’s Head of Conservation Education and Communications, Nicola Bridge

So, what does each result mean?


If results suggest someone uses their head to engage with the Ocean, this means they naturally enjoy learning and discovering new things and can use this skill to recognise that the threats to the Ocean will also impact themselves. 

Suggested pro-Ocean actions: Signing petitions or researching who to bank or buy with.


For those who think with their Heart, these people love the Ocean, visit it when they can and understand nature’s restorative benefits. 

Suggested pro-Ocean actions: Thinking about diet and reducing meat as well as rewilding a green space.


If results show someone ‘thinks Ocean’ with their Hands, this means they tend to enjoy Ocean activities and use it as a creative space. This group visits the Ocean to have fun and feels they have a responsibility to protect it.

Suggested pro-Ocean actions:  Volunteering or raising money for charity.

New Starter

If a person is new to Ocean conservation, they are deemed a New Starter and the Ocean Conservation Trust will help them develop throughout their #thinkOcean journey. 

Suggested pro-Ocean actions: Visiting the Ocean or reducing plastic packaging.

OCT’s Head of Conservation Education and Communications, Nicola Bridge continues: 

“If we want to protect our Ocean, we need to start with people. So, we’re trying to find out how different people think and feel about the ocean through our #thinkOcean Challenge. By doing so we can engage with as many people as possible with ocean optimistic action to have a positive impact on the future of our Ocean.” 

Alongside inspiring people to make positive changes, we will also be using the Challenge’s results to curate our pro-Ocean behaviour programmes for the next decade!

Wherever you live, we are all connected to the Ocean, so once you know your personality, we’ll share simple ways that you and your shoal can protect the Ocean ?

To take part in the #thinkOcean Challenge please follow the link: